LG and F1™ reinforces its partnership in Brazil

Issued: 14 October 2009

The FORMULA 1 GRANDE PREMIO PETROBRAS DO BRASIL 2009 (Sao Paulo) is the penultimate race of the 2009 F1 season. The South American market enjoyed the full hospitality offered track-side and executed a local activation programme in the run up to the event.

LG Electronics reinforces its partnership with F1™ duringFORMULA 1 GRANDE PREMIO PETROBRAS DO BRASIL 2009

During the FORMULA 1 GRANDE PREMIO PETROBRAS DO BRASIL 2009 on October 18th, at the Interlagos race track, LG Electronics (LG) - a global leader and technology innovator in consumer electronics – will continue to play its role as an official Global Partner of Formula 1™.

LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1™ is about too‖, said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One group.

During the race weekend LG will have a 250 m2 stand with a lot of attractions. Amongst them is a slot car race, two race cars simulators, a backdrop with podium to be use as a photography backdrop and also an exhibition of some LG’s cutting-edge products, such as Arena and Scarlet cell phones, Scarlet II and Plasma 600Hz / contrast 6.000.000:1, and also notebooks and corporate monitors.

Dermot Boden, Chief Marketing Officer (CMO) of LG Electronics, also expresses its trust in the partnership between the two global organizations. ―Formula One™ represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand‖, said Boden. ―This exciting partnership best highlights and enhances the profiles of both global organizations over the long term

About LG Electronics, Inc. LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About Formula One™ Formula One™, which began in 1950, is the world’s most prestigious motor racing competition and is the world’s most popular annual sporting series. In 2008 it was watched by over 600 million unique television viewers from 188 territories. The 2009 FIA Formula One World Championship™ which began in March, spans nine months and will be contested by ten Formula One™ teams. It will be staged over 17 races in 16 countries across five continents. Formula One Administration Limited, a subsidiary of the Formula One group, was founded by CEO Bernie Ecclestone and holds the exclusive commercial rights to the FIA Formula One World Championship™. For more information on Formula One™ visit Formula1.com.