LG at the 2009 FORMULA 1 CHINESE GRAND PRIX

16 April 2009

LG Electronics (LG) is A Global Partner of Formula 1™ and also a global leader and technology innovator in consumer electronics. LG will let spectators enjoy the unique charm of LG’s advanced and trendy consumer electronics products which are representing perfect harmony of LG’s stylish design with smart technology at the Shanghai International Circuit for the 2009 FORMULA 1 CHINESE GRAND PRIX on April 17.

More than 30 LG Flat Panel TVs have caught the spotlight at the Grand Prix™, as these TVs represent LG’s technology leadership and will broadcast live coverage of the race with rich-colour and high-definition visual images to Paddock Club™ at the Shanghai International Circuit.

LG has set up a display centre in the merchandise area at the circuit, enabling all visitors to have a look at LG technologies and products while to enjoy the unique charm of LG products. Exquisitely combined with 2650 pieces of LG mobile phones from its three best-selling models, KF350, KP500 and KC910 respectively, the fabulous “LG handset Racing Car” lightens up the enthusiasm of the visitors at the moment.

In addition to the LG Handset Racing Car, LG has also established the LG Mobile Phones Display Area as well as LG DTV Display Area, providing all visitors great opportunities to experience themselves LG products with stylish design and smart technology. With free tattoos provided by the Game Area, the visitors enjoy a wonderful experience at the 2009 FORMULA 1 CHINESE GRAND PRIX.

“LG is a technology leader in consumer electronics, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1™ is about too”, said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One group. “We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also.”

Dermot Boden, Chief Marketing Officer (CMO) of LG Electronics, also expresses his confidence in the partnership between the two global organizations. “Formula One™ represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand,” said Dermot Boden. “This exciting partnership best highlights and enhances the profiles of both global organizations over the long term.”

Since 2009, LG has signed a multi-year agreement to officially become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

About LG Electronics, Inc.LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit http://www.lg.com.

About Formula 1™Formula One™, which began in 1950, is the world’s most prestigious motor racing competition and is the world’s most popular annual sporting series. In 2008 it was watched by over 600 million unique television viewers from 188 territories. The 2009 FIA Formula One World Championship™ which began in March, spans nine months and will be contested by ten Formula One™ teams. It will be staged over 17 races in 16 countries across five continents. Formula One Administration Limited, a subsidiary of the Formula One group, was founded by CEO Bernie Ecclestone and holds the exclusive commercial rights to the FIA Formula One World Championship™. For more information on Formula One™ visit www.formula1.com

About LG Electronics (China)Centre in Beijing, LG Electronics (China) ltd. has 13 plants in Huizhou, Tianjin, Nanjing etc., 5 branches, 5 CS（customer satisfaction） and 3 R&D centres and 1 design centre in China since 1993，employing more than 36,000. The sales volume for LG Electronics in China amounted to 10 billion USD in 2008. LG mobile phones, flat panel TVs, side-by-side refrigerators, steam washing machines and MNT, etc. are highly recognized in Chinese market.