LG gears up for the 2009 FORMULA 1 ING AUSTRALIAN GRAND PRIX

26 March 2009

At the 2009 FORMULA 1 ING AUSTRALIAN GRAND PRIX this weekend, LG Electronics (LG), a global leader and technology innovator in consumer electronics, will activate its role as A Global Partner of Formula 1™ for the first time.

As A Global Partner of Formula 1™ and A Technology Partner of Formula 1™ LG acquires exclusive designations and marketing rights as the official Consumer Electronics, Mobile Phone and Data Processor of Formula 1™.

“Formula One represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand,” said Dermot Boden, Chief Marketing Officer (CMO) of LG Electronics. “We feel the excitement and electricity of F1 is unmatched by any sport, and we feel the same passion and energy here at LG.”

“LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1™ is about too”, said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One Group. “We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also.”

As the Official Data Processor of Formula 1™ LG will be identified and credited on the official live timing service at Formula One™ events, beginning this weekend in Australia, and in the associated timing and data TV graphics. They will also enjoy a comprehensive package of premium marketing rights worldwide in association with the Formula 1™ brand.

Boden added, “All organizations need to be strategic with their expenditures. Here at LG we can think of no more important investment than our brand. After having carefully researched many sponsorship opportunities, this exciting partnership best highlights and enhances the profiles of both global organizations now and in the long term.”

About LG Electronics, Inc.LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines.