LG INCREASES FORMULA 1™ PROGRAMME WITH COSWORTH PARTNERSHIP

Issued: 9 March 2010

London, 09 March 2010: LG Electronics (LG), a global leader and technology innovator in consumer electronics, has increased its commitment to Formula 1™ by partnering with returning engine supplier Cosworth.

As both a Global Partner and a Technology Partner of Formula 1™, LG already has exclusive designations and marketing rights as the Official Consumer Electronics, Mobile Phone, Data Processor and Flat TV of Formula 1™. The new partnership agreement with Cosworth deepens LG’s relationship with the sport further.

Working with Cosworth as its Official Consumer Electronics Partner, LG will supply the engine manufacturer with LG technology such as LCD HD TV units with Digital Tuners, HD/DVD recorders, HD Projectors with Digital Tuner Capability, and most notably laptops to be used at F1™ races and at the company’s Formula One™ headquarters in the UK.

Cosworth is set to support as many as four teams for the 2010 championship, including some of the new teams entering the sport. The company has a rich heritage in Formula 1™ as an engine supplier for 44 consecutive years, 1963-2006 inclusive, powering 13 Formula 1™ Drivers’ World Championships and 10 Formula 1™ Constructors’ World Championships, spanning 176 Grands Prix events.

“In returning to the pinnacle of world motorsport as a provider of engines, electronics and engineering consultancy, we are very pleased to have attracted LG Electronics as our Official Consumer Electronics Partner,” said Mark Gallagher, General Manager F1 Business Unit at Cosworth. “LG’s products greatly enhance our capabilities and the first results of this partnership are already visible in our newly refurbished media and visitor centre at our factory in Northampton.”

“There is a distinct passion for technology and innovation present throughout all of Cosworth’s activities, which strongly echoes LG’s culture,” added Andrew Barrett, Vice President of Global Sponsorships for LG. “Partnering with Cosworth is another exciting advancement in LG’s integration into Formula 1™. I especially look forward to seeing all the Cosworth technicians using their new LG notebook computers in the Paddock, as they work to make their engines perform at the top of their game.”

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

Media Contacts:
LG Electronics, Inc.
Aurélie Donzelot
LG F1 PR Manager c/o JMI
+44 207 590 5854
adonzelot@justmarketing.com