Formula 1 and LG

News & Commentary

Issued: 4 August 2009

Starting on August 16th, we’re giving people the chance to win a VIP Prize Pack to attend the premiere F1 Rocks™ Singapore with LG event.

So, what’s in store?

You could win: 2 tickets to attend F1 Rocks™ Singapore with LG, round trip flight, accommodations, and spending money, VIP access to the stars of the event, loads of free merchandise, and more. Check back soon to enter.

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PIONEERING LIVE MUSIC, BROADCAST AND EVENTS COMPANY ‘ALL THE WORLDS’ TO KICK OFF GLOBAL ENTERTAINMENT PROGRAM:
F1 ROCKS™ SINGAPORE WITH LG

GLOBAL SUPERSTARS DOUBLE HEADLINER PERFORMANCES BY
BLACK EYED PEAS & BEYONCÉ

PLUS
ZZ TOP, SIMPLE MINDS, N*E*R*D AND CHINESE POP LEGEND JACKY CHEUNG

SINGAPORE IS PROUD TO HOST THE INAUGURAL F1 ROCKS™
LG ELECTRONICS CONFIRMED AS FOUNDING WORLD SERIES PARTNER
OCBC BANK CONFIRMED AS LOCAL PARTNER

All The Worlds (ATW), Universal Music’s live music events joint venture, is proud to announce that its inaugural and world premiere F1 ROCKS™ event will take place in Singapore. “F1 ROCKS™ Singapore with LG” spans three days from September 24th-26th, adding to the unique FORMULA ONE™ night-time grand prix weekend.

F1 ROCKS™ fuses the world’s most popular annual sporting series with the most iconic music stars to create an unrivalled experience for FORMULA ONE™ and music fans alike. Some of the biggest global superstars on the planet, including multi award-winning artists; Beyoncé, Black Eyed Peas, ZZ Top, Simple Minds, N*E*R*D and Chinese pop legend Jacky Cheung will perform for the first F1 ROCKS™ live at Fort Canning Park, Singapore. Between them they have sold over 245 million records worldwide, making this a truly mega-star line up. The show will also feature guest appearances from top FORMULA ONE™ drivers and celebrities.

F1 ROCKS™ Singapore with LG Line-Up:
Thursday 24th September – Jacky Cheung, Sodagreen and Da Mouth
Friday 25th September– ZZ Top, Simple Minds and N*E*R*D
Saturday 26th September – Beyoncé and Black Eyed Peas
** Other artists to be announced

“The partnership between the world’s most thrilling sport and the world’s biggest music company is one of the most exciting entertainment initiatives to be launched anywhere”, said Lucian Grainge, Chairman / CEO of Universal Music Group International.

“I am delighted to be launching F1 ROCKS™ in Singapore and very pleased to have Singapore as our inaugural event and LG Electronics as our title launch sponsor. The world’s only F1™ night race just got bigger, faster and louder. Our talent is world class and F1 ROCKS™ will rock Singapore!” Paul Morrison, CEO & Chief Creative Officer, All The Worlds/ F1 ROCKS™.

Supported by the Singapore Tourism Board (STB), F1 ROCKS™ Singapore with LG will enjoy perfect brand synergy with its inaugural event location Singapore. Singapore, as a city of firsts, hosted the world’s first FORMULA ONE™ night race last year and is still the host city of the only FORMULA ONE™ night race, making it one of the most exciting races of the season. The race is complemented by the 10-day Singapore GP Season, offering lifestyle and entertainment experiences including all-night parties, art exhibitions, great Asian cuisine and retail promotions.

“We are excited to be working with Universal Music and Formula One™ Management on F1 ROCKS™. Both are innovators and trendsetters in their own fields, they have come together to bring to the world this unrivalled entertainment spectacular,” said Ms Aw Kah Peng, Chief Executive of the Singapore Tourism Board. “Singapore is proud to be making history as the launch city of F1 ROCKS™ which will undoubtedly add a new dimension to the Singapore GP Season and bolster Singapore’s image as an exciting lifestyle destination and an aspiring events and entertainment capital of Asia. Nothing else comes close!”

For this innovative venture Universal Music has teamed up with LG Electronics as F1 ROCKS™ founding World Series Partner. With shared values, Universal Music and LG Electronics create a perfect partnership with F1 ROCKS™. As the style and technology partner of F1 ROCKS™ and as an extension of LG Electronics FORMULA ONE™ campaign, LG joins they are joining F1 ROCKS™ and Universal Music, hand-in-hand in delivering a string of international, ground-breaking events and lifestyle shows. In celebration F1 Rocks™ Singapore with LG, LG Electronics will be running an amazing ‘money can’t buy’, ‘Golden Ticket’ competition on its website - www.lge.com/f1. The lucky winners will get to visit the spectacular city of Singapore to watch the world’s only Grand Prix night race in true VIP style.

“LG is very excited to be a key partner, with FORMULA ONE™ and Universal Music, to launch the “F1 ROCKS™ with LG” program in Singapore. LG’s partnership with FORMULA ONE™ delivers the ‘LG - Life’s Good’ experience to millions of people across the world. F1 ROCKS™ with LG will allow us to further broaden global awareness to build a deeper understanding for our style and technology positioning with an even wider audience that embraces music and entertainment as a passion. It is a natural fit for us to become part of such a premium global music event!”, said Dermot Boden, Executive Vice President and Chief Marketing Officer, LG Electronics.

F1 ROCKS™ is proud to announce OCBC as the supporting partner in Singapore. F1 ROCKS™ is set to be a global sensation and will be broadcast worldwide across a potential 188 FORMULA ONE™ territories. Two TV programmes will be produced from “F1 ROCKS™ Singapore with LG”. The first will be an hour long entertainment show, giving viewers unrivalled access into the glamorous world of FORMULA ONE™ with A-List celebrity interviews, TV stunts, unique performances and aspirational and lifestyle features. The second will be a high-octane Music Special showcasing the best live music performances and interviews from our F1 ROCKS™ events and will be offered to broadcasters worldwide.

Event Details:
Tickets for F1 ROCKS™ Singapore with LG will be on sale from 5th August 2009 at www.f1rocks.com
Tickets are available at a special early bird price for a limited time only!

S$150 + booking fee – Thursday and Friday
S$180 + booking fee – Saturday

Standard advanced ticket prices:
S$175 + booking fee – Thursday
S$185 + booking fee – Friday
S$200 + booking fee – Saturday

Dependent on availability, tickets will also be able to be purchased on the door:
S$185 + booking fee – Thursday
S$195 + booking fee – Friday
S$210 + booking fee - Saturday

Doors open at 17:00 all 3 days.
For further information please visit www.f1rocks.com

Notes to Editors:

F1 Rocks™
In March 2009 Universal Music Group International and its joint venture company All The Worlds signed an agreement with Formula One Administration Limited creating F1 ROCKS™. F1 ROCKS™ fuses the world’s most popular annual sporting series with the most iconic music stars to create an unrivalled experience for FORMULA ONE™ and music fans alike. F1 ROCKS™ is a series of spectacular multi-artist live music events from glamorous FORMULA ONE™ race locations around the world. The combination of live performances from the world’s biggest acts, together with stars from the world of movies, sport and fashion will create TV shows & digital content that will be broadcast and streamed to a global audience.

All The Worlds
All the Worlds (ATW) is a joint venture with Universal Music, established to create global brand-led live music events and content. ATW produces and develops large-scale broadcast events and brand-led entertainment properties, focusing on the creation and clearance of digital event content assets. ATW’s partnership with Universal Music provides invaluable local and international marketing, digital and marketing intelligence resources around the world, as well as a unique consumer reach. However, ATW works with artists from all major and independent labels and publishers, not only those affiliated with Universal Music.

ATW creates and co-invests with brands in annual global live music events, launching communication platforms across broadcast, digital and mobile, which will enable brands to benefit from broadcast and media packages, crossing multiple partners and tailored to maximise results in each territory. Its key executives have been behind some of the biggest annual live TV music events in the world.

ATW’s key executives are widely experienced in creating new and major scale multi-day, multi-artist events for broadcast, with brand and city stakeholder partners at their core, including T in the Park, V Festival and MTV Europe Music Awards. ATW’s business model is designed to generate content and digital assets, with the partnership allowing brands to capitalise on Universal Music’s vast catalogue of music content via cleared rights packages from domestic and international artists from all major and independent labels, ensuring the best possible brand and consumer experience.

Singapore Tourism Board The Singapore Tourism board (STB) is an economic development agency for one of Singapore’s key service sectors – tourism. The mission of the board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore. STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the “Uniquely Singapore” brand. For more information, please visit www.stb.com.sg

The Singapore GP Season returns from 18 to 27 September 2009 to complement the 2009 FORMULA ONE™ SINGTEL SINGAPORE GRAND PRIX – the world’s only FORMULA ONE™ night race. With quality entertainment offerings such as intoxicating parties, exhilarating race-themed events, enriching arts, cultural experiences, glorious shopping and dining promotions, the Season will offer many great experiences for everyone, add buzz and excitement to the city during the race period and entrench Singapore’s standing as Asia’s events and entertainment capital. With the city coming even more alive this September, it will be a truly fantastic month to visit Singapore. For the latest Singapore GP Season information, please refer to www.visitsingapore.com/sgpseason For more information, please contact: Sharon Liew Sharon_liew@stb.gov.sg

LG Electronics, Inc
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of FORMULA ONE™ and A Technology Partner of FORMULA ONE™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com/f1 Or email: Ken Hong kenhong@lge.com

OCBC Bank is Singapore’s longest established local bank with a rich heritage that can be traced as far back as 1912. It has assets of S$180 billion and a network of more than 480 branches and representative offices in 15 countries and territories including Singapore, Malaysia, Indonesia, China, Hong Kong SAR, Brunei, Japan, Australia, UK and USA. This network includes more than 360 branches and offices in Indonesia operated by OCBC Bank’s subsidiary, Bank OCBC NISP. OCBC Bank and its banking subsidiaries offer a wide range of specialist financial services, from consumer, corporate, investment, private and transaction banking to treasury and stock-broking services to meet the needs of its customers across communities.

OCBC Bank has been named Best Retail Bank in Singapore at the recent Asian Banker Excellence in Retail Financial Services Awards 2009. OCBC has more than one million credit cards in circulation and is the only bank that has issued the Titanium card in Singapore focusing on lifestyle and entertainment. OCBC cards is also the preeminent co-brand partner of choice with some of the largest partners in Singapore including Robinsons, Fair Price Plus and Ikea to name a few.

Additional information may be found at www.ocbc.com Or please email Isabelle Chia on chiagn@ocbc.com

Note to Media:
As a member of the press, you can gain access to our extranet site to download the press materials, including instant images and logos from the launch event.

For more information please contact:
All The Worlds/F1 ROCKS™
Christine Gorham, PR and Communications, All The Worlds/F1 ROCKS™, + (44) 7545 849 542 christine.gorham@alltheworlds.co.uk

For all global events PR enquiries:
Gary Sullivan, Outside Organisation, +(44) 20 7462 2918 or +(44)7929 268 911 gary.sullivan@outside-org.co.uk
Samantha Cunnington, Outside Organisation +(44) 20 7462 2923 +(44)7825 439 020 samantha.cunnington@outside-org.co.uk

For Singapore-specific PR enquiries:
Pascale Leong, Communications DNA Pte Ltd, +(65) 6327 7121 or +(65) 9841 9550 pascale.leong@commsdna.com
Deborah Quek, Communications DNA Pte Ltd, +(65) 6327 7123 or +(65) 9796 4221 deborah.quek@commsdna.com

Issued: 22 April 2009
Dubai, UAE, April 22, 2009 – At the 2009 FORMULA 1 GULF AIR BAHRAIN GRAND PRIX this
weekend, LG Electronics, a global leader and technology innovator in consumer electronics continues to bring the latest innovation excitements to the Bahrain International Circuit. As A Global Partner of Formula 1™ and A Technology Partner of Formula 1™, LG acquires exclusive designations and marketing rights as the Official Consumer Electronics, Mobile Phone and Data Processor of Formula 1™.

“Formula One™ represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand,” said Dermot Boden, Chief Marketing Officer (CMO) of LG Electronics. “We feel the excitement and electricity of F1™ is unmatched by any sport, and we feel the same passion and energy here at LG.” “LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1™ is about too”, said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One group. “We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also.”

H. S. Paik, President of LG Electronics Gulf FZE commented on this partnership saying: “Our partnership with Formula One™ is being used throughout the world. This exciting relationship, while only having just begun, is moving full speed ahead with activation on a global scale. We are hugely excited about the possibilities open to us and look forward to many years of creative and innovative work as our partnership progresses.”

As the Official Data Processor of Formula 1™, LG will be identified and credited on the official live timing service at Formula One™ events and in the associated timing and data TV graphics. They will also enjoy a comprehensive package of premium marketing rights worldwide in association with the Formula 1™ brand.

CMO Boden added, “All organizations need to be strategic with their expenditures. Here at LG we can think of no more important investment than our brand. After having carefully researched many sponsorship opportunities, this exciting partnership best highlights and enhances the profiles of both global organizations over the long term.”

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit http://www.lge.com.

About Formula 1™
Formula One™, which began in 1950, is the world’s most prestigious motor racing competition and is the world’s most popular annual sporting series. In 2008 it was watched by over 600 million unique television viewers from 188 territories. The 2009 FIA Formula One World Championship™ which began in March, spans nine months and will be contested by ten Formula One™ teams. It will be staged over 17 races in 16 countries across five continents. Formula One Administration Limited, a subsidiary of the Formula One group, was founded by CEO Bernie Ecclestone and holds the exclusive commercial rights to the FIA Formula One World Championship™. For more information on Formula One™ visit www.formula1.com

Issued: 16 April 2009
LG Electronics (LG) is A Global Partner of Formula 1™ and also a global leader and technology innovator in consumer electronics. LG will let spectators enjoy the unique charm of LG’s advanced and trendy consumer electronics products which are representing perfect harmony of LG’s stylish design with smart technology at the Shanghai International Circuit for the 2009 FORMULA 1 CHINESE GRAND PRIX on April 17.

More than 30 LG Flat Panel TVs have caught the spotlight at the Grand Prix™, as these TVs represent LG’s technology leadership and will broadcast live coverage of the race with rich-colour and high-definition visual images to Paddock Club™ at the Shanghai International Circuit.

LG has set up a display centre in the merchandise area at the circuit, enabling all visitors to have a look at LG technologies and products while to enjoy the unique charm of LG products. Exquisitely combined with 2650 pieces of LG mobile phones from its three best-selling models, KF350, KP500 and KC910 respectively, the fabulous “LG handset Racing Car” lightens up the enthusiasm of the visitors at the moment.

In addition to the LG Handset Racing Car, LG has also established the LG Mobile Phones Display Area as well as LG DTV Display Area, providing all visitors great opportunities to experience themselves LG products with stylish design and smart technology. With free tattoos provided by the Game Area, the visitors enjoy a wonderful experience at the 2009 FORMULA 1 CHINESE GRAND PRIX.

“LG is a technology leader in consumer electronics, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1™ is about too”, said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One group. “We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also.”

Dermot Boden, Chief Marketing Officer (CMO) of LG Electronics, also expresses his confidence in the partnership between the two global organizations. “Formula One™ represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand,” said Dermot Boden. “This exciting partnership best highlights and enhances the profiles of both global organizations over the long term.”

Since 2009, LG has signed a multi-year agreement to officially become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

About LG Electronics (China)
Centre in Beijing, LG Electronics (China) ltd. has 13 plants in Huizhou, Tianjin, Nanjing etc., 5 branches, 5 CS（customer satisfaction） and 3 R&D centres and 1 design centre in China since 1993，employing more than 36,000. The sales volume for LG Electronics in China amounted to 10 billion USD in 2008. LG mobile phones, flat panel TVs, side-by-side refrigerators, steam washing machines and MNT, etc. are highly recognized in Chinese market.

Issued: 1 April 2009
Kuala Lumpur, Malaysia – At the 2009 FORMULA 1 PETRONAS MALAYSIAN GRAND PRIX this
weekend, LG Electronics (LG) – a global leader and technology innovator in consumer electronics – continues to bring the latest innovation excitements to the South East Asian circuit. As a Global Partner of Formula 1™ and A Technology Partner of Formula 1™, LG acquires exclusive designations and marketing rights as the Official Consumer Electronics, Mobile Phone and Data Processor of Formula 1™.

“LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1™ is about too”, said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One group. “We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also.”

Boden added, “All organizations need to be strategic with their expenditures. Here at LG we can think of no more important investment than our brand. After having carefully researched many sponsorship opportunities, this exciting partnership best highlights and enhances the profiles of both global organizations over the long term.”

Issued: March 26, 2009
At the 2009 FORMULA 1™ ING AUSTRALIAN GRAND PRIX this weekend, LG Electronics (LG), a global leader and technology innovator in consumer electronics, will activate its role as A Global Partner of Formula 1™ for the first time.

As A Global Partner of Formula 1™ and A Technology Partner of Formula 1™ LG acquires exclusive designations and marketing rights as the official Consumer Electronics, Mobile Phone and Data Processor of Formula 1™.

“Formula One represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand,” said Dermot Boden, Chief Marketing Officer (CMO) of LG Electronics. “We feel the excitement and electricity of F1 is unmatched by any sport, and we feel the same passion and energy here at LG.”

“LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1™ is about too”, said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One Group. “We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also.”

As the Official Data Processor of Formula 1™ LG will be identified and credited on the official live timing service at Formula One™ events, beginning this weekend in Australia, and in the associated timing and data TV graphics. They will also enjoy a comprehensive package of premium marketing rights worldwide in association with the Formula 1™ brand.

Issued: 27 November 2008
London, England 26 November 2008 LG Electronics (LG), a global leader and technology innovator in consumer electronics, today announced that it has signed an agreement to become a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top level association LG acquires exclusive designations and marketing rights as the official Consumer Electronics, Mobile Phone and Data Processor of Formula 1™. The multi-year agreement runs from January 2009.

"Formula One represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand," said Dermot Boden, Chief Marketing Officer (CMO) of LG Electronics. "We feel the excitement and electricity of F1 is unmatched by any sport, and we feel the same passion and energy here at LG."

"LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1 is about too", said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One Group. "We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also."

As the Official Data Processor of Formula 1™ LG will be identified and credited on the official live timing service at Formula One events and in the associated timing and data TV graphics. They will also enjoy a comprehensive package of premium marketing rights worldwide in association with the Formula 1™ brand.

Boden added, "In today's economic climate, all organizations need to be strategic with their expenditures. Here at LG we can think of no more important investment than our brand. After having carefully researched marketing and sponsorship opportunities, I am confident that this exciting partnership will best highlight and enhance the profiles of both global organizations over the long term."

For a VNR of the press conference and details of satellite feed times please register or log onto www.icnsport.com

For more information of LG activations regarding Formula 1™ races in 19 cities, please visit the website at http://www.lge.com/f1 which is supposed to be live from March 23th, when the first race of this year start in Australia.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit http://www.lge.com.

About Formula 1™
Established in 1950, Formula 1™ is the world's most prestigious motor racing series and the most popular annual sporting event. Currently it is watched on television by 600 million (approx.) viewers in more than 190 countries. Earlier this month, McLaren driver Lewis Hamilton clinched the FIA Formula One World Championship for Drivers, the youngest ever to do so, beating Ferrari's Felipe Massa in a tense and thrilling season finale watched by record audiences. The Ferrari team won the FIA Formula One World Championship for Constructors title. In 2009 the Championship will be 17 Grands Prix in 16 countries across 5 continents, starting in Melbourne, Australia on 29 March 2009 and will include a new race in Abu Dhabi. For more information please visit the official website www.formula1.com

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