THE PERFECT PARTNERSHIP

LG/Formula 1™ Global Partnership

A Team Like No Other

The newest team to join the Formula One™ circuit doesn’t have a car. Or a driver, for that matter.
But what the new LG and F1™ partnership does have is unlike anything else in the world of sport: a shared passion for stylish technology that excites human emotion around the world.

It’s about people and technology working together, creating products that ignite passion amongst fans and consumers. It’s about constantly pushing the boundaries of innovation and finding the perfect harmony of smart technology and stylish design.

On 26 November, 2008, a press conference was held to announce the launch of the partnership. This alliance of two visionary, global brands sets the stage for a truly exciting and inspirational journey, for LG consumers and F1™ fans alike.

Technology

Staying Ahead of the Curve

With each Formula One™ constructor on a constant quest to develop faster, more capable cars, you could say that the sport is literally driven by technology. Every car is a technological wonder, from state-of-the-art engines and transmissions to advanced braking systems and suspensions. Even the tyres are technical masterpieces.

LG is equally obsessed with technology. Whether it’s developing the picture-perfect HD television or creating mobile devices that perform better and do more than ever imagined, the inside of our products is as important as the outside.

And, while innovative technology can lead to industry accolades, style points, and financial reward, its real goal is to inspire—and to bring both F1™ and LG fans to their feet.

Design

Accelerating Style

What is good design? One look at a Formula One™ car should put that question to rest. F1™ cars are designed to move fast and drive safely. The result is a machine so aerodynamically fine-tuned, you wonder how it can be improved upon, year after year. From rear wing to nose cone,
F1™ cars represent the pinnacle of automotive style and design.

Sure, mobile phones and clothes washers aren’t quite as sexy as F1™ cars, but don’t tell that to an LG designer. We approach design with an unrivaled level of passion and dedication, creating products that fit your sense of style, whether inside your home or in the palm of your hand.

But the real beauty of good design is how it makes people feel. Does it inspire? Does it surprise? Does it make your mind race? In our case, all of the above.

News 2009

News 2009

2 November 2009
14 October 2009
24 September 2009
11 September 2009
31 August 2009
25 August 2009
25 August 2009
25 August 2009
25 August 2009
4 August 2009
2 July 2009
27 May 2009
8 May 2009
22 April 2009
16 April 2009
1 April 2009
26 March 2009
27 November 2008

News 2010

News 2010

9 March 2010